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Introducing MySequester


In a society that is increasingly environmentally conscious, as individuals, as a community, and businesses, we rely on our ability to develop innovative solutions to the environmental issues we are faced with, introducing…MySequester.

Seth Williams

MySequester is a carbon offset marketplace connecting individuals to landholders. The marketplace acts as a small scale carbon offset system letting individuals directly offset their carbon footprint for the activities they participate in.

MySequester was founded by University of Newcastle Alumni and Engineer Seth Williams after a trip to India whereby Seth witnessed firsthand the devastating effects of environmental destruction and how critical tree planting and reforestation projects can be to a community’s overall sustainability. Seth is committed to using his engineering background and skills to assist in the restoration, preservation, and maintenance of the natural environment.

Seth had an idea of creating a system that could ensure credibility through a self-recording and managed process. After 8 months of developing a prototype system that simplified what is a complex process, Seth found a sponsor that would fund the initial tree planting project as their carbon offset.

Following the completion of this initial project, Seth said: “I had an unreal sense of accomplishment, but what was now more exciting was that I had created a scalable community carbon offset recording system, one that allowed businesses to directly impact the local community and the environment.”

MySequester Plant

This approach is unique in that it allows people to earn money for tree planting projects of any size without having to commit huge resources to large mainstream offset projects. Hence, MySequester’s mission is to encourage businesses, groups, and individuals, to calculate their carbon footprint in order to help fund a public incentive pool which directly offsets carbon emission through self-directed reforestation projects.

Currently, MySequester plants only natives to guarantee a high survival rate (up to 80%) amongst the trees planted as well as to ensure the trees are suited to the regions and climates in which they are planted.

Seth Williams MySequester

At CoastXP we do everything we can to minimise our environmental footprint, which is why we have partnered with MySequester and are delighted to offer passengers a carbon offset alternative on every one of our tours.

MySequester aims to change the lack of transparency and community connection within the carbon offsetting process, by keeping projects local. This is why our partnership commits to only planting trees along the Hunter Coastline.

To find out more about Seth Williams and MySequester visit  –